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The Truth is Better: The used of banner ads limits your blog’s income potential

My online journalism continues to lead me to start thinking optional according to my friend Wilson William who quoted my mentor Dr. Aniefiok Ukang. "A 15 years old Internet Consultant, the admin of www.billgatesguide.blogspot.com   almost gone mad while at the Internet Business School Research for 4 years with his laptop.Dr.Ukang you're my online business mentor that has make me who I am today. Every where I go,i always talk good about you as I browse and read a large number of blogs today I came across your new posted on Banners ads on blogs" Dr. Ukang, this is the surprising post I got today from you thanks a million. Lets enjoy this mentor guide.

The Banners Inactive Clicks

I want to talk today on blogs banners and blogs comments.  I always wonder why it is that bloggers commonly use a bunch of 125 x 125 size banner advertisements placed in the top right-hand sidebar of their blogs.
I doubt that many of these banners are paid for by the advertisers.
Major bloggers have companies paying fixed fee deals to have their banners in the sidebar but majority of bloggers only have affiliate deals or pay-per-click deals to work with.
I really understand , when small bloggers use banners  to promote some company when they are contacted because they want to pay them a fee to display their banners. Even if your blog is big enough to attract these offers, it seems like is the only easy way of earning money from blog.
Your readers have banners Blum
If you are monetizing your blog primarily with banner advertisements for affiliate programs, you are missing out on a ton of opportunities to make money online with your blog.
Do you know anyone who clicks on banner ads? When is the last time you clicked on a banner ad?
Traditional banner ads take away from the user experience. They distract users and because of that users tend to ignore ads.
Banners Do No Attract Clicks is a very known phenomenon which was proven by several different eye-tracking studies and has shown that readers do not fixate on ads at best place for click.
No clicks but increased brand awareness
The most recent study from ComScore shows something even worse for bloggers that try to monetize their blogs with affiliate marketing.
Banner advertising, despite a lack of clicks, can have a significant positive impact on the advertiser:
  • A Visitors to the advertiser’s website increased at least 46% over a four week period
  • While the likelihood of consumers conducting a search query using the advertiser’s branded terms increased at least 39% over a four week period test.
  • The Consumers’ likelihood of buying the advertised brand online increased an average 28%
Typically view  from the report is that banner advertising may not normally result in an immediate click but it results in a increased brand awareness for the advertiser.
This means that you as a blogger, you create the brand awareness by displaying banners, but it is the brand itself that gets the credit as users do not click directly on banner ads on your blog.
From banners to recommendations
In recent weeks I have tried to minimize the use of affiliate and pay-per-click banners on my blog by not including Google Adsense on my new blog articles and by limiting the banners in other spots of my blog. Limiting banners also makes your blog look much cleaner and user-friendlier.
People are naturally skeptical of advertisements in general and are much more likely to trust reviews and recommendations. Instead of using banners to promote the affiliate programs, why not:
  • Endorse the company by being the customer and telling your readers the benefits
  • Endorse the product / service by using it and showing your readers why and how you use it
  • Writing review of products / services and showing your audience what it can help them accomplish and achieve
  • Creating guide articles explaining your readers how exactly they can use the product to help them achieve what they want
Hello dear readers, your comment and suggestions is highly welcome.
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